Creating a cohesive branding strategy for your company is about making difficult decisions about what to present to your customers. This includes how to display your products on the shelves, the design of your logo, the layout of your website, and even the choice between screen printing and embroidery. At Goodbye Blue Monday, we can help you with all of the above! For now, we’re going to focus on how to choose between screen printing and embroidery. So let’s dive in.
- Screen Printing: Your design, logo, or message is printed or “painted” onto the shirt. Images done with screen printing can be more detailed than embroidered designs, they can be very colorful, but they are flat on the shirt. Screen printing can provide unique options for the type of product you want to print on.
- Embroidery: Embroidered designs use thread to create a design so it sits slightly above the surface of the product. Some tend to think that embroidery gives a more sophisticated and classic look. Many companies will embroider their company name or logo on professional employee uniforms or products.
- Screen Printing: The best application for screen printing is shirts or sweatshirts, but can also be done on a variety of other products, including lunch bags, hats, shorts, and more. If your design is large and needs to cover a bigger surface, screen printing may be the best choice. Screen printing is durable and will last as long as the product the design is printed on.
- Embroidery: Embroidery is commonly used to create a cohesive and professional look for employee uniforms or when attending a convention. Embroidery is used most often on polo shirts, hats, jackets, and bags. Goodbye Blue Monday can also embroidery on leather. Embroidery works better for smaller designs that allow the product to hold the design better.
- Screen Printing: There are several factors that go into determining the price of screen printing, such as the number of products printed, the design, or if you want to print on both sides of the shirt or product. Typically, the more shirts you print, the cost per shirt will go down.
- Embroidery: Embroidered designs are often charged by stitch count, which is the number of stitches it takes to create the design. More detailed, larger designs, and the number of colors will determine the cost as well.
Choosing between screen printing and embroidery depends on the purpose of the product, the overall look and feel you’re going for, and the cost. Once you have determined the purpose of the product, it will be easier to decide between the two. There are many benefits to each technique so look close at your needs and go from there.
At Goodbye Blue Monday, we can provide you, your company, and your customers with high-quality screen printing and embroidered products. To learn more about what we can do for you, give our Boulder team a call today. We’re more than happy to help you decide, and can even help you create the design.